About Our Client
Our client is an innovative and fast-growing digital marketing agency dedicated to driving revenue growth for large-scale home improvement companies across North America. By bridging the gap in digital lead generation, they’ve become trusted partners to over 50 industry leaders in the U.S. and Canada, delivering measurable, outcome-driven results.
The Role
We’re seeking a Senior SEM Manager to oversee a portfolio of client accounts and spearhead the continued growth of our client’s PPC department. This role is pivotal in shaping advanced search strategies, optimizing large-scale budgets, and mentoring a team of performance marketers. If you have a proven track record of scaling Google campaigns profitably, enjoy deep dives into data and analytics, and thrive on building department processes for high-budget paid search campaigns—keep reading!
Salary Range: $90,000 – $110,000
Core Responsibilities
Advanced Strategy & Execution
- Serve as the primary strategic lead on complex search tactics, working closely with a PPC Manager to establish and refine ongoing frameworks.
- Oversee mid-tier and high-tier accounts on a daily basis, maximizing efficiency and ROI through continuous optimizations.
- Lead media planning for new accounts, from initial research and budgeting to full-scale campaign launches.
Budget Management & Team Leadership
- Coordinate with leadership to effectively manage large-scale monthly budgets (exceeding $300K), ensuring spending is optimized for maximum ROI.
- Manage the performance and development of direct reports, including Analysts, Coordinators, and Managers, through ongoing training and coaching.
- Conduct annual performance reviews for junior team members, providing constructive feedback and growth pathways.
Campaign Audits & Optimization
- Oversee comprehensive campaign audits, ensuring accurate findings and relevant recommendations are consistently implemented.
- Develop and maintain robust A/B testing frameworks to optimize performance at every stage of the funnel.
- Create and refine internal processes, playbooks, and best practices to maintain operational excellence and deliver top-tier results for clients.
Cross-Functional Collaboration
- Partner with client success leads to establish North Star Metrics for each client and ensure alignment on performance goals.
- Lead cross-team communication with conversion rate optimization (CRO) and integration teams to drive cohesive, end-to-end marketing strategies.
- Clearly communicate updates and performance insights to internal stakeholders, addressing challenges, sharing wins, and aligning on goals.
Continuous Improvement & Innovation
- Develop and implement strategies for struggling accounts, ensuring best practices are followed and new ideas are tested.
- Maintain regular 1:1 and team meetings to foster a culture of feedback, collaboration, and high performance.
- Stay current on industry trends and emerging technologies to keep campaigns at the forefront of paid search innovation.
Required Qualifications
- 4+ years of hands-on experience in Paid Search advertising (Google Ads, Bing, etc.).
- Proven success managing over $300K/month in paid search spend.
- Advanced knowledge of Google Ads, with a track record of high-budget, data-driven campaign strategies.
- 2+ years of agency experience preferred (but not required), demonstrating the ability to thrive in fast-paced, cross-functional teams.
- Exceptional English communication skills (both written and verbal) and the ability to convey insights to a variety of stakeholders.
- Leadership experience, with a passion for mentoring and developing junior team members.
What We Offer
- Competitive salary ($90,000 – $110,000).
- Fully remote work environment, with an optional office for in-person collaboration.
- 29 days PTO (vacation, sick, and statutory holidays).
- Comprehensive group benefits, including health, dental, and more.
- Company-provided MacBook and a home office budget to set you up for success.
- A flexible work abroad policy for when you need a change of scenery.
- Regular opportunities to connect with teammates through meetups, events, and off-sites.
Additional Details
- Full-time, permanent role
- EST business hours
- Remote-first position
If you’re ready to lead a growing PPC department and drive cutting-edge paid search campaigns, this is your chance to shape the future of performance marketing for the home improvement industry.
