Description
Other. is raising the bar in the Canadian advertising industry, setting a new standard for accountability, transparency, and opportunity for the people on our team and the clients that we serve.
We are a privately owned Toronto based team of 40, led by a small leadership group with backgrounds from large advertising agency networks. Having been appointed to the Globe & Mail's list of Canada's Top Growing companies, Other. is experiencing rapid business growth and is in the process of making key strategic hires to support that growth.
Our physical headquarters is located just steps from Union Station, along with another office in the heart of downtown Ottawa. We operate on a permanent flexible hybrid-working model with essential in-person time currently limited to monthly team meetings or in-person client meetings.
What You’d Be Up To
The Senior Paid Search Associate will actively support the execution of, and drive successful performance programs via Paid Search channels for a franchise/dealer program. The role is largely in-platform where they will help design, plan, build, optimize and ultimately take control of various programs and drive them toward success.
The Work & Your Opportunity To Grow
Your primary responsibilities will be account ownership and client success. Day-to-day activities will include things like:
- Researching, designing & building paid search programs
- Responsible for compiling and leading recurring status/reporting updates while contributing to client deliverables with team lead direction.
- Contributing to client relationship management via participation in performance/project update connects.
- Setting up, trafficking and optimizing campaigns in Google and Bing Ads marketing platforms.
- Monitoring, tracking and proactively optimizing to client KPI’s
- Leading ongoing media testing and experimentation initiatives
- Analyzing creative performance & collaborating with the creative team to develop creative variants
- Generating & communicating key program insights and actions both orally and in written form.
Who This Role is For
- Someone who has spent 3-5 years in a big agency or media vendor environment and is ready to move someplace where they are valued, have better work/life balance and can see the impact of their work. Experience with managing multi-faceted franchise and/or dealer programs would be preferred.
- Someone who understands the ins and outs of Paid Search as a channel, along with a strong tactical knowledge in platform. Can act as a strategic collaborator with our Client Service and Digital Strategy team to deliver the best results against objectives.
- Someone who is highly analytical and organized and can bring a high level of passion and energy to their internal and external dealings.
- Someone who is ready to lay down roots at one organization and build their career as the company grows.
Things You'd Like About Our Team
- You will be part of an award-winning, Globe & Mail Top Growing Company.
- Competitive compensation bands that are part of a strong total compensation package.
- Top 1% benefit program of similar sized agencies including strong mental health coverage, major dental, annual health spending allowance, and more.
- Permanent flexible hybrid-working model, including 4.5 day work week which allows for better work/life balance and control over your time.
- Two great offices in Toronto and Ottawa
- Clear career levels and career review processes that were developed by a modern, industry-leading HR consulting firm, Bright & Early.
- Strong engagement and DEI within the organization. A team that is energetic, highly motivated, and inclusive.
