About Our Client
Our client is an innovative and fast-growing digital marketing agency dedicated to driving revenue growth for large-scale home improvement companies across North America. By bridging the gap in digital lead generation, they’ve become trusted partners to over 50 industry leaders in the U.S. and Canada, delivering measurable, outcome-driven results.
The Role
We’re seeking a data-driven and strategic Paid Search Manager (SEM Manager) to oversee a portfolio of client accounts and play a key role in scaling our client’s PPC department. The ideal candidate has a passion for developing high-budget paid search campaigns, analyzing data for continuous optimization, and mentoring junior team members to ensure everyone delivers at the highest level. This role requires a blend of analytical expertise, strategic thinking, and a “can-do” mindset to drive profitable growth for our client’s expanding customer base.
You’ll thrive here if you:
- Enjoy launching and iterating on campaigns across Google, Bing, GDN, and YouTube.
- Have a strong background in A/B testing, budget pacing, and data-driven decision-making.
- Are excited about building and optimizing processes that help scale paid search operations.
- Embrace collaboration and continuous learning in a fast-paced, results-oriented environment.
Core Responsibilities
Strategic Leadership & Team Management
- Develop and execute comprehensive paid search strategies tailored to client objectives, ensuring alignment with broader marketing goals.
- Work alongside senior leadership to set campaign direction and performance benchmarks.
- Lead, mentor, and manage a small team of performance marketers or analysts, providing feedback and support to foster continuous growth.
- Encourage a data-focused culture by advocating best practices and sharing insights on consumer behavior and performance marketing trends.
Campaign Management & Optimization
- Oversee the day-to-day planning, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), GDN, and YouTube.
- Manage large-scale monthly budgets (e.g., $250K–$300K+) to drive profitable lead generation, ensuring campaigns remain on track for both spend and performance goals.
- Conduct regular account audits and create robust strategies for underperforming segments, implementing restructures, expansions, and optimizations where needed.
- Utilize advanced analytics, such as audience segmentation and bid management, to inform budget allocation and targeting strategies.
- Continuously run A/B tests to refine ad copy, landing pages, and bidding tactics for incremental gains in performance.
Collaboration & Innovation
- Collaborate with cross-functional teams (creative, CRO, analytics) to ensure cohesive, integrated campaign strategies that improve overall results.
- Monitor industry developments and emerging trends, integrating new tactics or tools to stay ahead of market shifts.
- Assist in refining departmental processes, from onboarding new clients to rolling out updated campaign frameworks, to drive scalability.
Performance Reporting & Accountability
- Track and analyze key performance metrics, generating weekly and monthly reports that clearly outline insights, trends, and actionable recommendations.
- Report outcomes to senior leadership, maintaining accountability for results across your team’s portfolio of accounts.
- Champion transparency by setting clear performance expectations, sharing real-time updates, and ensuring high-quality deliverables.
Required Qualifications
- 3–5+ years of hands-on experience in paid search advertising, preferably in a performance-focused role.
- Proven success managing monthly budgets of $250,000+ in Google Ads (lead generation focus is preferred).
- Prior experience overseeing individual accounts with high monthly spend (e.g., $100K+), demonstrating the ability to sustain strong ROAS or similar performance metrics.
- Agency experience (3+ years) strongly preferred, with a track record of collaborating in cross-functional, fast-paced settings.
- Demonstrated ability to lead or mentor junior PPC team members (1+ year of direct leadership or supervisory experience ideal).
- Excellent communication skills, with the ability to articulate complex data insights to both technical and non-technical stakeholders.
- High level of integrity, autonomy, and self-motivation to take ownership of results.
What We Offer
- Competitive salary ($70,000 – $80,000).
- Fully remote work environment, with an optional office for in-person collaboration.
- 29 days PTO (vacation, sick, and statutory holidays).
- Comprehensive group benefits, including health, dental, and more.
- Company-provided MacBook and a home office budget to set you up for success.
- A flexible work abroad policy for when you need a change of scenery.
- Regular opportunities to connect with teammates through meetups, events, and off-sites.
Additional Details
- Full-time, permanent role
- EST business hours
- Remote-first position
If you’re a strategic thinker with a passion for building and optimizing paid search campaigns—and you thrive on continuous improvement and collaboration—this is your opportunity to join a team that values growth, innovation, and shared success.
