Company description
As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”
And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.
At Leo Burnett we like to make the good stuff in life accessible to everyone. It’s our agency’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.
We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you’ll be hard pushed to find a more genuinely friendly bunch. We’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it’s working. We’re proud to say that our staff survey shows record happiness scores over the last 12 months.
We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.
It’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we’re not just talking the talk, we’re walking the walk. Our internal group D&I Allies at Leo’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.
Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.
We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.
It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.
Our Commitment to Diversity & Inclusion
Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
OverviewWe are looking for an entrepreneurial and ambitious New Business Manager to help us increase our value by attracting, engaging, and converting new clients and build brand equity for our agency.
The New Business Manager is a crucial role in the agency, reporting directly into the Head of Growth and working closely with the Exec Leadership team. Also working alongside the Publicis Comms Team and the Publisis Growth Team to promote and represent the agency and help manage opportunities across the pipeline.
This role spans all aspects of new business pitching from managing RFI responses, creating case studies, managing pitch presentations to pitch choreography. Ensuring pitch best practice is followed throughout the process and supporting the Exec Leadership team in the delievery of pitch winning responses.
This role also includes owning our ‘Agency shop window’ so taking a proactive approach to updating and monitoring the agency website and the Leo Burnett UK social media channels (with members of the social team). Liasing closely with the Comms Team to ensure creative work, client wins, talent news and prospecting activity is amplified across our website and social media channels. This is an important and active part of the role to ensure we maintain and build a consistent agency brand.
Excellent communication and commercial skills are key in this role, as is an eye for design and detail and an ability to work under pressure when required. Adaptability, organisational skills and the ability to juggle changing priorities are essential.
The core focus of the New Business team is:
- Generating new business opportunities for Leo Burnett.
- Winning pitches.
- Maintianing relationships with intermediaries and creating relationships with new prospects.
- Maintining fame and reinforcing the reputation of the Leo Burnett UK brand.
- Driving growth intiatives and working with the Comms team to amplify.
ResponsibilitiesSpecifically, responsibilities include:
- Be the new business ‘go to‘ support person for Leo Burnett.
- Ensure that you have your finger on the pulse of new business externally, emerging trends, what is happening globally and keep reading and learning so that we can constantly improve.
- Analyse market trends and foresee client needs in order to create insights that drive leads and open new business opportunities.
- Establish and grow relationships with industry intermediaries, direct leads and relevant partners.
- Work with the Comms Team to ensure we are communicating in a way that attracts new commercial opportunities (particularly around our capabilities e.g. Social, Pop Design)
- Update the Leo Burnett website with all news and new work.
- Manage the Leo Burnett LinkedIn and Instagram pages with the support of the Leo Burnett social team.
- Keep in regular contact with agency client teams to understand what work is in progress across the agency.
Pitch Management
- Full accountability for a first-class pitch management process from kick-off to post-pitch contact strategy, ensuring the new business machine runs smoothly, quickly and efficiently.
- Lead the completion of RFIs and RFPs for pitches and responses.
- Manage procurement portals during a pitch process.
- Add strategic value at each stage of the pitch process; be able to effectively evaluate content across creative, social and design against the client brief.
- Support and motivate pitch winning teams through high stress, demanding processes, so new business is something people really want to be part of and enjoy pitching.
- Maintain a new business credentials library and ensure all materials are up to date, including writing the copy, briefing into design and gaining sign off.
- Support on Publicis Groupe RFI’s and pitches when required.
Reporting/New Business Coordination
- Maintain weekly NB status report.
- Maintain and manage New Business job numbers, PO’s and pitch budgets.
- Maintain and manage the New Business Server, saving all key pitch documents.
- Track and alalyse NB activity and be knowledgable about NB moves in the industry.
Qualifications- A confident self-starter with a can-do attitude and who brings passion and energy to the team.
- Is curious and proactively thinks around corners and a relentless ability to stay one step ahead.
- Confident in setting expectations and flagging potential issues before they happen.
- Friendly but able to push back and enforce deadlines.
- Ability to perform at a fast pace when under pressure to meet a deadline.
- Believes no ask is too big and no detail too small.
- Strategic and entrepreneral mindset mindset in identifying future opportunities.
- A relentless competitive nature and hunger to win.
- Winning story-telling, strategic writing, editing and communication skills.
- Flawless project management and organisational skills.
- Ability to upwardly manage execs in a professional manner.
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Additional informationLeo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
