Description
Position at GroupM Nexus
Manager, Channels Strategy
Group: Mindshare Worldwide
Reports to: Channels Strategy, Director
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Channel & Solutions
Channel & Solutions exists to evolve how we engage with clients across all things digital – where it be strategy, activation, or consultancy. For us it’s about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).
The Role
The Channels Strategy, Manager, will be a key client facing member of the digital community. As a Channels Strategist, you will be responsible for steering the direction of digital growth for the client across our various services – you will partner with the client and their various stakeholders to understand their business challenges, translate them into media objectives and build frameworks, processes and media approaches that deliver gains their objectives. You will work closely with Channels Management delivery teams to execute campaigns and be the gate keeper for digital success.
Whilst operating in a department and team-based structure, you will be expected to leverage your digital knowledge across various digital channels (search, social programmatic) to ensure that we are maximising the opportunity across media environments to deliver bespoke decisioning and strategy for your choices in digital. As a member of the digital community in the agency, the role will contribute to the creation and sharing of products and solutions to drive advancements in our business offering.
Reporting Structure
The role will report directly into the Director, Chanel Solutions, and they will be part of (1) Digital Strategy community, (2) Wider Digital Management, Development and Strategy Community and (2) Client Team community for their portfolio.
The Ideal Candidate
You will be passionate about digital media strategy to enjoy contributing to planning & digital strategy. You will love proactive ownership and be wanting to drive clients on a step-change journey, working in collaboration with various channel operation, product and comms strategists.
You should find it easy to translate business objectives to media campaigns and be able to insightful develop integrated media strategies. Ideally, you are a digital native, but understands the foundation of offline media too.
In this role you’ll demonstrate your appreciation of data driven marketing, and you’ll strive to progress our practice both in concept and in activation, you’ll work closely with Channels Management delivery and wider specialist teams to both achieve this and ensure we’re at the cutting edge of our field.
In this role, you’ll be required to apply your understanding of general marketing principles as well as business acumen to support understanding of our clients and the digital marketing space. It supports the development of strategic and tactical initiatives designed to successfully achieve our clients’ goals. The role is diverse and requires the individual to efficiently prioritise and manage multiple work streams at once, work both individually and within a team, effectively communicate, and have an ability to continuously self-educate in this dynamic digital marketing space.
Role Responsibilities
- Proactive ownership of the digital strategy and planning for your client portfolio
- Adoption of the Mindshare Good Growth approach for digital advancement in coordination of brief responses, cross-media strategies and media plans
- Responsible for media and consumer insights collation, providing integrated brief response proposals.
- Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel.
- Liaise with media owners and external agency partners, attending all agency meetings to present all channels and feedback requirements to channel leads.
- Maintain a high level of working and strategic knowledge across all channels and how they can integrate.
- Thought leadership, putting forward new topics of interest.
- Support the idea generation, cross-functional coordination and work with client management to ensure successful implementation of these campaigns.
- Ensure consistent communication across key stakeholders, as the gate keeper of digital services for your client portfolio.
Agency Responsibilities
Delivering client performance
- Leading the strategy and planning of digital media plans
- Proactively performing regular updates for the client, and upselling/cross selling oporutnites within our product portfolio
- Creating and leading the testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face to face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
Raising our profile
- Playing an active role in team meetings and agency events
- Writing case studies of great work delivered by the team
- Volunteering to assist with new business pitches, and other cross-agency initiatives
Inspiring our people
- Collaborating with other digital teams within the Mindshare Channels & Solutions hub
- Delegating and managing workloads across the junior members of the team
- Contributing to and owning personal development plans
- Arranging/attending training to progress you and the team’s knowledge and capability
- Motivating junior team members to develop their knowledge of digital best practices
- Supporting the educating of various other teams on the benefits and purpose of digital media investments
Driving our process
- Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
- The accurate management of budgets, adhering to the Mindshare finance process
- Taking responsibility for junior team members accurately following all aspects of Mindshare process
- Identifying opportunities for process improvement, and providing recommendations
Experience required:
- Proven experience across digital media planning & buying. Ideally local and global.
- Understanding of brand and demand media planning capabilities.
- Experience in digital media planning across channels (search, social & programmatic display/video).
- Experience in forecasting, headroom & scenario planning to deliver to client sales targets.
- Excellent client facing communication & presentation skills.
- Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g. GCM), data visualization tools.
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