Description
Position at GroupM
In this role, you will be responsible for delivering media recommendations and monitor execution of campaigns across digital media channels in the APAC markets (SEA, NEA, ANZ). Interpret client’s marketing objectives and challenges to formulate effective campaign solutions, develop insights, translate campaign data into meaningful learnings. Prior understanding & experience of digital platforms like Google Ads, Meta, DV360 preferred.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the roleThis role reports to: Regional Client LeadBest things about the job:
- Exposure to media and marketing analytics working on a global account
- Learn full media planning skills across all digital media channels from experienced account leads and specialists in digital. Learn and develop working platform knowledge across Search, Social, Programmatic & Analytics
- Opportunity to hone your experience in driving campaign excellence for well-known regional B2B brand.
- Grow your potential in a team culture built on collective energy, passion, collaboration and support.
In this role, your goals will be:In 3 months:
- Acquire an in-depth understanding of key media platforms, their solutions and ability to apply this knowledge in media planning and evaluation.
- Build positive relationship with clients, media owners and agency partners.
- Acquire a good understanding of the accounts’ way of working, planning process, GroupM’s proprietary tools and how it can be applied to formulate insights and campaign plans.
In 6 months:
- Become the go-to-person for clients on campaign matters. Actively participate in clients meeting discussions.
- Own campaign implementation including digital performance monitoring and reporting.
- Competent in project timeline management to ensure timely delivery/campaign launch.
In 12 months:
- Builds credibility by applying understanding of clients’ marketing challenges/priorities in day-to-day communication with clients, agency partners and media owners.
- Own campaign planning including proactive collaboration with various parties to develop compelling media solutions.
- Leading the development of planning sessions and quarterly buying reports.
What your day job looks like:
- Work closely with the account and ops teams to ensure timely and correct campaign setups and provide recommendations on campaign performance optimisation
- Oversight and governance of reporting dashboard, while ensuring regular reporting is delivered on time and accurately across all regional markets with sound analysis and learnings
- Understand the client’s market position, develop and build relationships with clients, acting as first point of contact on day-to-day requirements
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues
What you’ll bring:
- Prior experience in advertising industry (media agency, digital agency, creative agency, media owners) will be an advantage.
- You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment.
- You are analytical and rigorous in thought process: able to interpret client’s marketing objectives and challenges to formulate effective campaign solutions, develop insights, translate campaign data into meaningful learnings
- An affinity for numbers and experience in Excel is highly desired.
- You are eloquent in making presentations and comfortable in speaking up in group discussions
More About Our Company
We are a media services company that accelerates growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. We are part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
At our company and GroupM, we are Open, Optimistic, and Extraordinary.
- Open: We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.
- Optimistic: We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.
- Extraordinary: We harness our shared capabilities to inspire transformational creativity and lead collectively to deliver a seamless client and colleague experience.
GroupM is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies, data solutions, and innovative practices, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
More About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry that is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multinational clients, renowned brands, and media owners. This makes GroupM Singapore the number one organization to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
