Description
3 Best things about the job:1. Working for the world’s largest programmatic Media & Technology Platform
2.Developing long term relationships with all designated media systems & clients directly
3.Working within a proven, fast-growing team in a fun environment with people who are passionate about digital media, adtech and martech
In this role, your goals will be:In three months:
- Complete understanding of team responsibilities, areas of focus, and engagement across agency teams
- You will have a firm understanding of where GroupM Programmatic “data” and “inventory” resides, it’s value, and be able to access it with ease
- You will have a basic understanding of current China media landscape (bidding and ad-serving) and access to all ecosystems
In six months:
- You will become confident in your capabilities and be able to independently support agency strategic planning teams on their requests and problems
- You will provide input to GroupM Programmatic leadership on strategic direction and areas of potential growth & development for the team
In Twelve months:
- You will become a confident team leader and spokesperson for marketing science and insights & analytics to WM clients who request programmatic media buy
- You will provide strategic guidance and direction to our client strategy team as it pertains to marketing science and the responsibilities described in this job description
Responsibilities of the role:
- Quickly adapt to programmatic operations for both product delivery and service model
- Ensure on-time and on-quality planning actions and execution monitoring of programmatic campaigns
- Optimize & manage campaigns in terms of strategy optimizations to deliver best outcome
- Work closely with operation teams internally and externally throughout campaign execution
- Cooperate with Product Solution team to explore and develop business opportunities of new products/inventories, oversee execution of innovative solution to deliver best practice
- Being enthusiastically learn and deep dive the capabilities of all platforms/inventories and share with the broader team
What you’ll need:
- Bachelor degree majoring in advertising, marketing or media preferred
- Experience in understanding media planning, ad-serving or bidding systems
- Experience in account management or programmatic campaigns operation areas
- Proven successful client engagement, business development, sales, and planning skills
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
