Description
Position at EssenceMediaCom
About GroupMGroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally The Role Objective
The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
Responsibilities:Strategic Skills ・Support Associate Director by providing strategic insights and tactical solutions on Planning to inform strategic media recommendations
・Understand and translate client business objectives into clear comms and media objectives・Provide data driven analysis to the AD using deep category and audience insights to recommend media channels and tactics for the client. ・Be able to define measurable KPIs to track campaign success and optimize performance.
Client Account Management ・Act as a client contact for the assigned campaigns and form close relationships with the client to work with wider teams (including planning, biddable and programmatic teams) to ensure regular reporting that serves the client’s needs.・Keep your client leads up to date on best practices and industry trends.
Operating and Technical Requirements ・Campaign Planning and Execution・Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence・Prepare consumer insight and competitive reports interpretation and key learnings ・Forge and develop solid working relationship with the internal team at EssenceMediacom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams・Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
Problem Solving・Troubleshoot campaign delivery issues and adapt plans to meet changing market conditions and/or new client directions if any.・Drive continuous improvement by identifying inefficiencies and implementing solutions.
Reporting and analysis・Complete and publish planning reports accurately and on time
Other Areas・Contribute to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues・Participate in workshops, training sessions and team building events.・Stay informed of emerging technologies, media channels, and consumer behavior trends.・Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.・Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
・Flags up any serious performance issues immediately and seek help to manage them accordingly
Key Performance Indicators:
Product: outstanding plan execution & operational excellence. KPI TBCClient: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR scorePersonal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviours・3+ years of experience on in a similar or related role・Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering ・Numerate and analytical ・Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other. ・PC literate (Excel, PowerPoint, Word)・Strong target orientation e.g. very results driven, ability to work effectively to targets
