Company description
We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
“Take me from 4th to 1st in my category”
“Help me grow 10% in a market declining 10%”
“Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
OverviewClients:
Macmillan Cancer Support is a leading UK charity that provides physical, emotional, and financial support to people affected by cancer. Founded in 1911, the organization has grown to become one of the largest cancer support charities in the UK.
Essity is a leading global hygiene and health company, developing and producing personal care and tissue products. The company was formed in 2017, following the split from SCA (Svenska Cellulosa Aktiebolaget), a Swedish forestry products company.
This role will be a Paid Social Account Director reporting to the Business Director or Client Partner. You will lead a team of 4 Paid Social experts of 1 Social Manager reports and 3 executives.
ResponsibilitiesLeadership & Strategy
· With the aim of growing and nurturing Macmillan’s charitable initiatives, the Account Director will lead full-funnel strategy, test & learn implementation, performance attribution and will be the client’s POC for strategic support.
· Support the Client Partner and BD on the strategic development and growth of the Macmillan account, ensuring best in class strategy being implemented across teams and markets
· Develop and maintain strong relationships with internal stakeholders as well as external stakeholders: Clients, Media Owners, Strategy and Insight, Data and Tech, and third party data and tech providers.
· Ensure client and agency targets are achieved and effectively grow Paid Social revenue
Client & Account Management
· Develop, implement and supervise best practice, quality team materials and standardisation of processes across the team.
· Provide guidance to the Account Managers on day-to-day media performance of Macmillan initiatives.
· Support key clients on ad-hoc questions, data requests and forecasting
· Working closely with the Account Managers to deliver a data-driven, strategic response and media plans for key regional markets
· Champion best practice and provide support to the team in producing quality process, ways of working, and case studies
Team & Line Management
· To create a strong ‘team’ ethos and exhibit focused and positive team leadership
· Equip Account Managers and Sr. Account Execs to understand and be able to run effective campaigns
· Upskill Account Managers & Sr. Account Execs on planning, buying and measurement, especially beyond Meta
· Line manage all Account Managers' career development and progression
· Actively recruit and seek the best and brightest talent
QualificationsWe are looking for an ambitious, strategic, and self-starting Paid Social Account Director who can work autonomously on projects if needed, but also enjoys working within a team with a strong, collaborative working ethos. The client’s business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team. Charity experience would be ideal but is not compulsory. Experience across both brand and performance would also be a positive attribute to have given the nature of the client’s business, but again not necessarily a must.
Must Have
· Experience planning, managing and activating both brand and direct response campaigns on Paid Social (Facebook, Twitter, Snapchat, Pinterest)
· Advanced knowledge of Facebook family of apps, Twitter, Pinterest and Snapchat
· Demonstrable examples of driving innovation in Biddable media
· Experience managing a team of people: hiring and developing talent, conducting appraisals, as well as performance management
· Strong leadership and communication skills, as well as the ability to engage with senior clients
· Be solution driven and innovative with how they drive performance for their initiatives.
Additional informationZenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
