Company description
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.
OverviewThe role of the Campaign Manager, Social is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Campaign Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.
Responsibilities- Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
- Determine appropriate audience selection, campaign investment by channel, and measurement KPIs.
- Provide consistent optimization of paid social campaigns to exceed client expectations.
- Create, review and monitor advertising campaigns across various paid social media channels including Facebook, TikTok, Pinterest, Snapchat and Reddit.
- Recommend, implement, and report optimization recommendations for performance improvements.
- Assist with managing the client budget tracker and provide actualizations
- Assist with social reporting needs, including developing insights and recommendations for post campaign analysis reports
- Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
- Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
- Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past learnings to inform strategy and planning.
- Manage internal and external communication during all phases of an active social campaign’s lifecycle.
- Attend and speak to most client meetings and vendor meetings on an ongoing basis
- Assist in training and providing direction to entry-level teammates
Key Actions:
- Maintain understanding of the social media ad landscape and platforms.
- Leverage pre-established best practices while implementing campaigns and building reports.
Qualifications- Bachelor's degree in Marketing, Advertising, Communications, or equivalent field of study.
- 1+ year of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
- Intermediate Excel skills: comfort with pivot tables is a MUST.
- Experience in working with large datasets and performing quantitative analysis.
- Demonstrated critical thinking ability.
- Proven ability to manage multiple projects at a time while paying strict attention to detail.
- Self-starter who is comfortable with being flexible in an ever-changing environment.
- Energetic, driven to succeed, team player
Preferred Qualifications
- PC proficiency in Microsoft Office Suite of products including Word, Excel, and Power Point
Knowledge, Skills, Abilities & Competencies
- Ability to communicate and interact professionally
- Detail orientated, organized, multi-tasker who can work in a fast-paced advertising environment
- Competency in mathematical concepts
- Ability to work as part of a team and adapt to a fast-paced environment
- Demonstrate proactive ability to help other group members outside of immediate team
- Ability to write clearly and concise
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $49,305 - $62,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/11/2025.
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