Company description
Agile as a Lion, Powerful as the Pride
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.
Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.
At Infinite Roar, we’re driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.
Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.
The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.
OverviewThe Manager, Advanced Analytics, DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics, enhancing our capabilities and identifying growth opportunities for key client relationships. The Manager will drive data-led measurement strategies on behalf of clients, while partnering closely with the Associate Director & portfolio leaders, including Strategy, Planning, Activation, Operations, Audience and AdOps teams, to implement and monitor tactics across multi-channel activations.
The Manager will bring a combination of sophisticated data management experience and business acumen, balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will also leverage their client, relationship and project management experience, along with their passion for experimentation, to deliver proactive outcomes a seamless customer experience. In this role, the Manager will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders. They will also generate insights based on media and marketing performance data to align with daily, weekly, monthly and quarterly goals, while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs, maximizing growth opportunity against business objectives, above and beyond status-quo.
Requiring high levels of collaboration, the Manager will also provide clients & internal stakeholders with a holistic understanding of their customer’s media consumption patterns, ensuring campaigns are performing at or above benchmarks using statistical reasoning. The Manager will operate with genuine curiosity, and demonstrate a natural desire to dive deep in the numbers to discover context, create analytics driven insights, while bringing a solution oriented mindset to seize opportunities. This requires the Manager to bring a willingness to “have an opinion”, backed up by insight and analytics and the confidence to influence key stakeholders in meetings.
Responsibilities- Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
- Conduct primary research, define contextual knowledge needed to sustain and grow the business while establishing stakeholder alignment to help shape marketing and content strategies
- Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
- Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
- Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business
- Partner with internal media investment teams to support campaign activation as well as data driven story-telling
- Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth
- Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend
- Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar
Qualifications- Vertical Experience & knowledge of Retail, CPG, Automotive and/or Financial Services
- 3+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
- 5+ years of experience in digital media and ad technology
- Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling.
- Knowledge and familiarity of the MarTech ecosystem, and agency practices including media buying, multi-channel measurement, creating measurement frameworks and learning agendas. Knowledge of ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc are a plus.
- Knowledge of database structures and experience with data manipulation
- Strong project management skills
- Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
- Embody a can-do attitude, and a “figureoutability” mindset
Additional Qualifications (Nice to have):
- Start-up experience (or commensurate entrepreneurial experience) preferred
- Deep understanding and experience-based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred.
- Performance Marketing (D2C) Data Analytics experience preferred
- Familiarity with:
- Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
- Surveys (Lucid, Millward Brown, Nielsen, etc.)
- Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
- Experience working with various advanced statistical modeling and other forms of quantitative analysis
- Experience in multi-variate regression in projects
- Familiarity with P-value, VIF, T-score, R2, MSE, Durbin-Watson, etc
- Hands on experience in SAS, R or Python (working in and creating code from scratch – not just running someone else’s code by changing parameters and/or using prompt-engineering.
- Experience in Prompt Engineering
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $ 87,210 - $ 125,265 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/10/2025.
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