Company description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
OverviewOversee campaign creation, execution, reporting and optimization of clients’ paid social media campaigns. Responsible for a strong attention to process and detail to ensure successful execution of all campaigns under their purview. Play a crucial role in tactical planning and alongside the Associate Director, serve as a primary day-to-day point of contact for Strategy, Investment and client teams.
Responsibilities- Oversee the performance of paid social campaigns across platforms like Meta, TikTok, Pinterest, Snapchat and others to ensure client goals are met. This includes managing budget projections, optimizing campaigns, and maintaining quality assurance throughout.
- Accountable for accurate budgeting and forecasting to ensure proper investment of media dollars
- Assist in developing and refining overall campaign strategies that align with client goals and broader marketing efforts
- Excel in identifying and resolving complex campaign challenges, using analytical skills and industry knowledge to implement effective solutions
- Introduce innovative ideas into campaign strategy, such as testing new ad formats or exploring emerging platforms, to keep campaigns fresh and competitive
- Implement best practices within account, including budget pacing controls, account and client management standards, and media channel best practices
- Lead the team in analyzing paid social performance data, extracting meaningful insights, and recommending actionable next steps. Ensures reporting is thorough and delivers value to clients.
- Ensure team provides clear, consistent and proactive communication of campaign performance, strategy updates, and project timelines to clients
- Uphold an active role in meetings, presenting campaign performance insights and recommendation sin a clear and compelling manner
- Manage and delegate responsibilities of day-to-day tasks and communication to junior team members, ensuring all initiatives are delivered on time, within budget, and meet or exceed performance goals while maintaining the highest standard of quality
- Oversee and guide junior team members in identifying opportunities, presenting recommendations and implementing optimizations to drive advancement of campaigns
- Own the development, updating and documentation of team QA processes and best practices to improve operational efficiencies
- Set clear priorities and delegate tasks while fostering strong relationships across onshore and offshore teams to ensure seamless collaboration and effective execution
- Act as a subject matter expert within the team, providing guidance and support to junior team members and staying ahead of industry development to drive innovation
- Partner with senior team members to develop processes for improved workflow within Zenith and between agency partners and vendors
- Collaborate effectively with cross-functional teams, ensuring alignment on client goals and campaign strategies
- Educate clients on emerging trends, technologies and strategies, positioning themself as a trusted advisor who helps them stay ahead of the curve
- Share knowledge and expertise with the broader team and department, contributing to Zenith’s thought leadership in performance media
Qualifications- 3 + years experience in performance marketing; client side or agency side preferred
- Experience with Commerce or Retail brands, with expertise in sales-focused campaigns
- 1+ years of demonstrated success in managing and leading people
- Deep knowledge and hands-on experience using paid social platforms, with a priority focus on Meta and TikTok
- High competency level in Microsoft Office with specific strengths in Excel and Powerpoint
- Ability to set, track and achieve key performance indicators (KPIs) to measure campaign success
- Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and team members
- Excellent analytical skills and the ability to translate data into actionable insights
- Demonstrated problem solving, organization and project management skills
- Ability to work independently and balance multiple tasks
- Strong attention to detail and the ability to move at an agile pace
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $73,910 -$106,260. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/25/2024.
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