Description
Responsibilities of the role:• Develop and build relationships with clients, be a trusted advisor on account requirements.• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.• Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.• Work with the team on competitive reporting and analysis.• Propose and implement new planning approaches, ideas and product offerings.• Support contractual discussions with key media vendors and trading commitments for the client.• Keep a close ear to the ground on new opportunities to take to clients.• Help guide and advise the wider team on best practices, innovation and work processes.• Champion the growth and development of Agency services beyond media planning and buying.• Work with internal specialist resources and group resources.• Manage and develop your direct reports.What you will need:• Experience of 8 years or more in media/marketing industry.• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.• Strong communication and presentation skills.• Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous
