Paid Media Specialist

Publicis Media • Full-time • Johannesburg, Gauteng, South Africa • 2w ago

Company description

Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.

The agency is young dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.

We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.

Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.

Manage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance (specifically responsible for assisting and achieving significant results and delivering best practice management techniques across assigned client campaigns)

Develop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.

Confidence to manage agency relationships with client service and drive increased performance.

Responsibilities

Keep up to date with paid search advertising trends, techniques and industry related software
Conduct detailed competitor research
Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns
Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels
Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns
Monitoring keyword bids and daily/monthly budget caps
Reporting on quality scores, impressions, click through rates and other account metrics
Keyword research
Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates
Conduct A/B testing to improve; landing pages, ad copy, keywords, bids
Optimise campaigns to improve client ROI.
Be able to create audiences and target them appropriately in relevant campaigns.
Have the ability to identify macro and micro conversions and create conversion tracking for those areas.
Have the ability to create campaigns on Search, GDN and YouTube.
Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients
Build relationships with external representatives from Google, Facebook, etc.
Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals
Participate in client monthly status meetings