Description
Position at GroupM Nexus
Overview of job GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Performance Director to join us.
At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.
We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.
Reporting of the role
This role reports to: Performance Team Leader
Responsibilities of the role:
- 拥有买量优化实操带队经验，独立操盘，能够根据产品制定主流广告渠道投放策略，内容策略，指导团队作战；负责整合广告渠道资源，关系维护及日常沟通，建立长期稳定的合作关系；
- 与客户建立长期紧密合作关系，清晰了解客户需求，制定品牌长期和短期策略及执行方案，有效地实现客户KPI
- 负责公司客户的线上效果广告投放，包括但不限于字节系、小红书、腾讯系、百度系、B站、应用商店、私域流量等平台
- 为重点客户优化提供合理建议，推动问题高效解决，保证账户投放平稳；结合客户不同投放阶段所需，探索创新行业产品，助力提升广告主投放效果；
- 了解并运用更大平台的数据分析工具，包括云图，灵犀，如翼等， 进行人群洞察，品牌机会点挖掘
- 定期对投放方式和渠道，以及相关问题做出判断，及时调整投放策略；通过对投放策略进行优化，提升广告效果，实现ROI最大化，对新增量级和质量负责
- 维护并且搭建整体数据追踪系统，熟悉广告归因，并且了解广告追踪和数据追踪
- 与团队内部协作设计高效的广告创意、对短视频，推广文案和落地页并根据数据情况持续优化
- 需要了解公司下单，财务，付款等流程，确保广告正常上线
What you’ll need:
- 6年以上相关工作经验，2年以上管理岗位经验，具备一定的行业分析能力及总结能力，逻辑清晰，数据分析能力强；
- 3年以上信息流广告投放工作经验，熟悉字节系、小红书、腾讯系、等广告投放的规则、逻辑、账户操作、产品功能等
- 有甲乙方3C行业投放推广经验者优先
- 负责过千万级产品的市场投放，理解3C用户获取市场现状
- 实操过腾讯系、字节系、百度系、小红书等线上广告投放账户，熟悉CPC CPM OCPM OCPA等投放模式，个人负责账户月耗百万级以上
- 具备一定的抗压能力，自驱力及学习力强，善于沟通协作，能独立负责项目并高效推进。
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
